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About Us

Vision

Providing the best solutions for mass transit customers’ daily lives

Mission

  • Serving best-in-class Turtle Food and Beverage for mass transit travelers
  • Offering convenient services to enhance our customers’ daily needs
  • Building a business that delivers growth and sustainability for all our stakeholders

Our Values

Customers

Understanding and delivering our customer’s long-lasting satisfaction is at the heart of what we do everyday

Partners

Working alongside our tenants and business partners to deliver sustainable growth and greatest experiences to our customers

People

What matters to our people – customers, colleagues, partners – and makes those things better and more enjoyable for everyone

CEO Message

We are a new team who have been assembled to step change the consumer proposition of the BTS network.

Our key executives are all specialists in their areas of responsibility, ensuring that whilst we are currently a small business compared to our competitors, we have the know-how to deliver on our objectives. Our Vision, Mission, and Values clearly state our intention, to provide the best possible services to our customers and do this in a sustainable way, taking our people with us along the journey.

Company History

Publishing Business 1996 - 2018
1996
  • Established as a subsidiary under Nation Multimedia Group (NMG)
2002
  • Known as Nation Books, operating a publishing business specializing in pocket books
2006 - 2008
  • Ventured into edutainment and international business
  • Changed its name to Nation International Edutainment PLC.
  • Was listed in MAI market under “NINE” ticker
2018
  • Ceased to be NMG’s subsidiary
Refinement & Investment 2019 - 2021
2020 - 2021
  • Refined business model of publishing business
  • Invested in Landy Home Development, Trans.Ad and RSPlanB
Transform into Retail 2021 onwards
2021
  • Sought new business opportunities
  • Started retail business by appointing the new CEO from retail industry and expert management team
  • Opened 1st Turtle Shop, a lifestyle store on BTS network, at St. Louis Station
2022
  • Launched commercial space on St. Louis Station
  • Opened 2nd & 3rd Turtle Shops, at Phloen Chit and Victory Monument Station
  • Raised THB 4 Billion; VGI, through POV, as NINE’s majority shareholder
  • Obtained a license to manage commercial spaces on 31 Green Line BTS stations
  • Acquired WERK, the retail media expert
2023

January:

  • On 16 January 2023, Super Turtle invested 18.0% in HiveBox (Thailand) Company Limited, the world’s largest smart locker and express delivery service provider, to operate locker service for storing and receiving parcels delivery in Thailand.

April:

  • On 27 April 2023, Super Turtle legally changed its name to Super Turtle Public Company Limited as well as rebranding its corporate identity to reflect the repositioning of the Company’s business strategy.

May:

  • Following the change in the Company’s name, our ticker symbol has also changed from NINE to TURTLE with effect from 3 May 2023.

November:

  • On 20 November 2023, POV – the subsidiary of VGI, purchased additional 200mn ordinary shares of the Company through the big lot share trading transaction from the existing shareholder. This resulted in the increase in POV shareholding to 72.7% of total shares. Furthermore, subsequent purchases of ordinary shares have increased POV's current shareholding proportion to 73.3%.
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